12 ARTICLES
The deal, valued at Rs 4,500 crore, will mark a major diversification for the packaged goods company associated with Baba Ramdev.
13 Mar 2025
The Supreme Court has mandated all advertisers to submit self-declarations certifying that their ads had no bogus claims. Easier said than implemented.
17 Jun 2024
A group of eight rare but potent herbs are missing in most commercial brands of the ayurvedic paste. Now, there are efforts to bring them back.
01 Apr 2023
Though ayurveda helped Patanjali build a consumer goods brand, growth in recent years has plateaued. It’s time the company took quality, pricing and supply chain issues seriously.
14 Mar 2023
The yoga tycoon’s endorsement of Patanjali products as cures for chronic conditions raises ethical and legal questions.
04 Mar 2023
We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.
07 Jan 2023
From the travails of food-delivery cyclists to Patanjali’s quack medicines to gun culture in Punjab, five handpicked stories on turmoil in India.
30 Dec 2022
A joint parliamentary panel’s report reveals how the industry pressured the government into diluting its biodiversity law.
07 Sept 2022
The company says its ayurvedic medicines can cure dozens of ailments that modern medicine can’t. Experts say such claims are misleading and, at times, illegal.
18 Aug 2022
The herbal concoction isn’t really a defence against COVID-19 but its immense popularity may just be the panacea that a flailing Patanjali is looking for.
18 May 2021