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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
The herbal concoction isn’t really a defence against COVID-19 but its immense popularity may just be the panacea that a flailing Patanjali is looking for.
Editor's note: Disclaimer: All names, characters, and incidents portrayed in this story are true, no matter how absurd and paradoxical they may sound. *** A retailer in the national capital says he gets 50-60 calls every day, enquiring about the availability of Coronil, Patanjali’s ayurvedic remedy for COVID-19. Another says he received more than 150 calls a day last month, when Coronil was in short supply. He sells 15-30 Coronil kits every day on an average. A third retailer spends a couple of minutes explaining the merits of the Coronil kit to me. It consists of Coronil tablets, made from tulsi, ashwagandha and giloy; another concoction of more than a dozen medicinal herbs; and a herb-infused oil. The man insists there is nothing purer than Coronil. Not the food we eat, not the water we drink, not even the air we breathe. A store owner in Mumbai is ready to even ship the kit to my doorstep, as many as I want. Strangely enough, the government of Maharashtra banned the sale of Coronil in February this year. The kit is priced at …
The herbal concoction isn’t really a defence against COVID-19 but its immense popularity may just be the panacea that a flailing Patanjali is looking for.
Editor's note: Disclaimer: All names, characters, and incidents portrayed in this story are true, no matter how absurd and paradoxical they may sound. *** A retailer in the national capital says he gets 50-60 calls every day, enquiring about the availability of Coronil, Patanjali’s ayurvedic remedy for COVID-19. Another says he received more than 150 calls a day last month, when Coronil was in short supply. He sells 15-30 Coronil kits every day on an average. A third retailer spends a couple of minutes explaining the merits of the Coronil kit to me. It consists of Coronil tablets, made from tulsi, ashwagandha and giloy; another concoction of more than a dozen medicinal herbs; and a herb-infused oil. The man insists there is nothing purer than Coronil. Not the food we eat, not the water we drink, not even the air we breathe. A store owner in Mumbai is ready to even ship the kit to my doorstep, as many as I want. Strangely enough, the government of Maharashtra banned the sale of Coronil in February this year. The kit is priced at …
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
Indian youngsters are experimenting with newer D2C brands like never before. Bewakoof’s early success and its 2022 acquisition by retail giant Aditya Birla Fashion should have given it the edge, but the company has been left behind.
Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.
