The herbal concoction isn’t really a defence against COVID-19 but its immense popularity may just be the panacea that a flailing Patanjali is looking for.
Disclaimer: All names, characters, and incidents portrayed in this story are true, no matter how absurd and paradoxical they may sound.
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A retailer in the national capital says he gets 50-60 calls every day, enquiring about the availability of Coronil, Patanjali’s ayurvedic remedy for COVID-19. Another says he received more than 150 calls a day last month, when Coronil was in short supply. He sells 15-30 Coronil kits every day on an average.
A third retailer spends a couple of minutes explaining the merits of the Coronil kit to me. It consists of Coronil tablets, made from tulsi, …
Harveen is a co-founder at The Morning Context, and leads our Internet coverage, overseeing a team of reporters writing on startups and tech. She has previously worked as a media, consumer and tech reporter at The Ken and Mint. At The Morning Context, she writes on startups, venture capital, consumer and media businesses—from e-commerce to healthtech to streaming.
Editor, Internet
harveen@mailtmc.com
Mumbai