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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
While legacy companies are looking to grab a slice of the D2C pie, smaller brands have their own challenges that are pushing them to get acquired.
A significant trend is playing out in India’s consumer goods sector. Big, legacy companies are acquiring newer direct-to-consumer startups. Retail giant Marico, for instance, bought stakes in men’s grooming brand Beardo and snack brand True Elements. ITC acquired health snack brand Yogabar. And Reliance Retail bought women’s innerwear brand Zivame. The latest is Hindustan Unilever’s acquisition of skincare brand Minimalist for about Rs 3,000 crore last month.
What’s going on? The rise of D2C brands over the past decade has changed the way consumers shop in India. Today, people want to shop online, look for product recommendations from influencers and, …
Colgate ties up with 100Days.co to scale Palmolive online. But the long overlooked brand may need more than a digital push.
Investors expect the FMCG major to get back on the growth track in the quarters ahead, but protecting margins at the same time could be tough.
Brands are struggling amid plunging prices of lab-grown diamonds, poor margins, intense competition, shaky global demand and a domestic market where tradition continues to shape buying decisions.
