While legacy companies are looking to grab a slice of the D2C pie, smaller brands have their own challenges that are pushing them to get acquired.
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India’s packaged goods makers must either raise prices or switch to an alternative—both options with their fair share of pitfalls.
The nearly eight-year-old eyewear retailer recently raised $100 million and has emerged as a rare consumer success story in the region. Its rise holds many takeaways.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.