How Paper Boat remade itself
After seven years of trying to sell to a niche market, Bengaluru-based Hector Beverages is shedding its premium self and moving on.
March 18, 2021•11 min
0
March 18, 2021•11 min
0
More in Business
Business
Blackstone and Lunate chart a new logistics play in the Gulf
A $5 billion logistics platform in the Emirates, a group of Indian fraudsters caught in a conference con and Saudi Arabia’s troubles.
You may also like
Business
Beverage maker Lahori’s sudden, surprise growth has everyone’s attention
The Punjab-based maker of the popular Lahori Zeera is not even a decade old, but its numbers are better than much older rivals. What’s the story?
Business
Why is Reliance taking Campa Cola to the Middle East?
The region’s growing demand for carbonated beverages and the presence of a large Indian diaspora present an opportunity for the Mukesh Ambani-led conglomerate to up its FMCG game through the iconic brand.
Business
Gen Z is driving India’s consumption and spending habits
Even as they change consumer preferences to more sustainable, healthy and premium products, this young generation is also fueling the overall spend in products ranging from skincare to cars.