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What do you do when doctors use social media to misinform patients and the public in order to monetize their interests in the unregulated supplements industry?

The hydration and energy supplements brand has cracked a niche and scaled fast. The harder task now is sustaining growth as the market matures.
Magnesium supplements have been around for centuries but they have become increasingly popular in recent years.
Startups and legacy FMCG players are increasingly launching packaged food rich in protein, but rampant misselling is spoiling the party.