boat

3 ARTICLES

boat
Story image

The quick rise and even quicker fall of India’s smartwatch industry

At a time when startups selling chips or pet food have raised millions of dollars in funding, investors have shunned wearable tech companies. The fate of the sector hangs in the balance.

29 Jul 2025

Story image

boAt won Indian audio—now how far can it go?

Both the cynic and the optimist will find plenty to suit their arguments in the company’s draft IPO prospectus.

03 Feb 2022

Story image

boAt on song, but will it rock the desi beat?

The homegrown audio and wearable products brand has tasted success and raised $100 million in funding recently. The question is whether it will manage to keep competition at bay, decouple from China and ride the made-in-India wave.

19 Jan 2021