Koo’s opportunity, Twitter’s problem

The government of India wants to rebuild the country’s Internet ecosystem. What seemed like a far-fetched idea some years back isn’t unthinkable anymore.

Koo, the call of the cuckoo, also a multi-language social media app, has become all the rage in India, being propped up as a local competitor to Twitter. 

This is after the app, a Twitter clone really, positioned itself as a Made-in-India alternative to Twitter, an American corporation headed by Jack Dorsey, who has been projected by those leaning to the right as a sympathizer of the left. Like most pretty pitches, that’s only a small part of Koo’s sudden appeal. In the last few weeks, Koo has also positioned itself as a platform which promises to uphold freedom of …


Ashish K. Mishra

Ashish is the editor-in-chief of The Morning Context. One of the best-known business feature writers in India, he was selected for Germany’s Robert Bosch Stiftung Fellowship in 2012 and received the Mumbai Press Club RedInk certificate of recognition in 2015 for his story “Inside the Network 18 takeover”. Before joining The Morning Context, Ashish co-founded The Ken, where he was managing editor. His previous writing stints include Mint, Forbes India and The Economic Times.