We are almost there ...
The app, currently live in Bengaluru, marks the entry of the food delivery company into the services market.
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The quick commerce app is testing limits on how far it can go before its users start noticing they are being manipulated and cheated.
The instant commerce startup has grown too fast and seems to be undergoing chaos of late. Up against several well-funded, entrenched players, it needs to get its house in order.
As food delivery plateaus and Instamart bleeds cash, Swiggy is banking on its 10-minute service to revive growth and rewrite its economics.