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13 ARTICLES
Google faces fresh antitrust lawsuit over ad tech monopoly
The search giant faces a potential break-up over allegations of unfairly controlling the ad exchange market.
09 Sept 2024
Surrogate liquor ads now under government scanner
The new regulations being planned could bar liquor companies from sponsoring events and hand out stiff penalties for violations.
04 Aug 2024
The case of Quikr - Part III
A three-part series that documents the rise and fall of Quikr so you don’t make the same mistakes this startup did.
22 Mar 2024
InMobi’s Glance is ditching its consumer business model
The company, which shows content and ads on smartphone lock screens, is giving up on wooing users and advertisers and shifting to wooing developers.
29 May 2023
The rise of misleading advertisements in India
We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.
07 Jan 2023
Can advertising save MyGate?
The apartment security app has turned to ads for survival and its next fundraising pitch. So far, investors have stayed away and users are crying foul.
31 Oct 2022
Gaana goes behind paywall singing its swansong
Acquisition talks with Airtel have fallen through and India’s oldest music streaming company is making a last, frantic attempt to survive a while longer.
14 Sept 2022
What the crypto advertising guidelines mean
The Advertising Standards Council of India has released dos and don’ts for any ad on “virtual digital assets”. How does that play out?
23 Feb 2022
Notes on a disastrous year for news media
Several media firms are in perilous health, posing questions on the future of traditional media and the depth of the subscriber base digital companies covet.
08 Feb 2021
COVID-19 has kicked dying newspapers in the gut
Indian print executives have been buying time to turn digital into a real business. Their runway just got a lot shorter.
31 Mar 2020