Going by the FMCG giant’s stated intent and need, fans of the little over four-year-old, digital-first skincare brand have no reason to worry.
Disha AcharyaSubscribe to read this story
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Three board members have exited the beauty company, amid a severe cash crunch and an unraveling content-to-commerce narrative. New conversations suggest this billion-dollar story may have been all hype.
Some research analysts have announced a closure of operations, fearing higher compliance costs. But it may be too soon to take such a call.
The company that runs a clutch of beauty and content brands is scrambling to find an investor or a buyer for its assets. Its problems go way beyond money though.