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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
Bombay Creamery, the conglomerate’s latest consumer bet, is banking on aggressive pricing and retailer margins to crack a market dominated by dairy companies and regional brands.
Reliance has picked a tough business to enter.
Of all the packaged consumer goods categories it could have chosen, the conglomerate has opted for ice cream, a market where building scale is expensive and distribution is complicated. That is one reason why there are so few national players. Dairy companies such as Amul and Mother Dairy have an obvious advantage, while regional brands such as Dinshaw’s, Rollick, Vadilal and Arun Icecreams command strong positions in their home markets and, together, account for over half the market. At the premium end, smaller artisanal brands have built their own following.
Reliance’s consumer …
Reliance Consumer Products is relying on aggressive pricing in the hope that its staples brand will become a household name. But such tactics can go only so far.
IPO-bound Milky Mist is a dairy company that operates like an FMCG player. Its unique business model and ambitious promoter have served it well thus far. Now for the market test
Companies often charge heavily for A2 milk and its by-products, marketing them as more nutritious. But such claims hold little water.
