nykaa
4 ARTICLES
Nykaa and Mamaearth’s oddball performance
Both beauty and personal care companies just delivered their June-quarter results. Their numbers hide more than they reveal.
12 Aug 2025
Nykaa needs to up its fashion game
The beauty retailer seeks to present a pretty picture of its younger fashion business. A closer look reveals a rather underwhelming show.
10 Feb 2025
What’s ailing Nykaa?
The online beauty products retailer, a picture of health during its IPO 18 months ago, is beginning to resemble a cash-burning startup.
02 Jun 2023
Understanding Nykaa
The beauty e-commerce startup may be a new-age tech business like Zomato or Paytm, but a closer look at the company tells you that it is as traditional as they come.
06 Aug 2021