nykaa

3 ARTICLES

nykaa
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Nykaa needs to up its fashion game

The beauty retailer seeks to present a pretty picture of its younger fashion business. A closer look reveals a rather underwhelming show.

10 Feb 2025

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What’s ailing Nykaa?

The online beauty products retailer, a picture of health during its IPO 18 months ago, is beginning to resemble a cash-burning startup.

02 Jun 2023

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Understanding Nykaa

The beauty e-commerce startup may be a new-age tech business like Zomato or Paytm, but a closer look at the company tells you that it is as traditional as they come.