6 ARTICLES

The Supreme Court has mandated all advertisers to submit self-declarations certifying that their ads had no bogus claims. Easier said than implemented.
17 Jun 2024
A successful offer for sale, soon after an FPO, helps his Patanjali group recoup nearly twice what it paid for acquiring Ruchi Soya.
19 Jul 2023
Though ayurveda helped Patanjali build a consumer goods brand, growth in recent years has plateaued. It’s time the company took quality, pricing and supply chain issues seriously.
14 Mar 2023
We accessed six years’ data from India’s ad regulatory body. The findings show some worrying trends.
07 Jan 2023
The company says its ayurvedic medicines can cure dozens of ailments that modern medicine can’t. Experts say such claims are misleading and, at times, illegal.
18 Aug 2022
The herbal concoction isn’t really a defence against COVID-19 but its immense popularity may just be the panacea that a flailing Patanjali is looking for.
18 May 2021