zepto
15 ARTICLES
A high-risk, unfinished, cash-guzzling Zepto comes to public markets
SEBI has lowered the bar for loss-making startups to list. In that context, a company like Zepto redefines the meaning of risk in public market investing.
09 Jun 2026
Brands complain of Zepto’s exploitative practices
Some companies that work with the five-year-old quick-commerce platform allege constant pressure to spend money and agree to its terms and conditions. Any attempt to question or rebut Zepto’s policies comes at a cost.
26 Apr 2026
Ten business developments for 2026
Who’s going to lead the IPO party, what’s going to drive the market, where are some of the leading businesses headed, and more.
01 Jan 2026
Zepto’s fundraise overshadows Eternal’s quick commerce-driven Q2 growth
The well-timed announcement of Zepto’s $450 million funding on the day of Eternal’s September-quarter results foreshadows what the future holds for India’s quick-commerce landscape.
16 Oct 2025
Google Ads wants a big bite of India’s growing quick-commerce pie
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
24 Aug 2025
Aadit Palicha’s pursuit of speed
The Zepto co-founder and CEO built a $5 billion empire by moving faster than anyone else. Now that speed is catching up with him.
27 Jul 2025
Zepto looks unsettled
The instant commerce startup has grown too fast and seems to be undergoing chaos of late. Up against several well-funded, entrenched players, it needs to get its house in order.
31 May 2025
Retailers hustle to battle quick commerce and consumption slump
From DMart to Shoppers Stop, Spencer’s to Reliance Retail almost every big retailer is looking to offer faster home deliveries to jump-start their flagging footfall. But can they unseat the startups?
04 Mar 2025
Can India’s kirana stores survive the quick-commerce disruption?
India’s neighbourhood shops withstood organized retail and e-commerce, but quick commerce’s speed and shifting consumer behaviour might finally break their resilience.
10 Nov 2024
Why quick commerce is working only in India
From tea leaves to iPhones, the country’s quick-commerce platforms are reshaping urban retail while proving sceptics wrong about their viability.
29 Oct 2024
