zepto
11 ARTICLES
Google Ads wants a big bite of India’s growing quick-commerce pie
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
24 Aug 2025
Aadit Palicha’s pursuit of speed
The Zepto co-founder and CEO built a $5 billion empire by moving faster than anyone else. Now that speed is catching up with him.
27 Jul 2025
Zepto looks unsettled
The instant commerce startup has grown too fast and seems to be undergoing chaos of late. Up against several well-funded, entrenched players, it needs to get its house in order.
31 May 2025
Retailers hustle to battle quick commerce and consumption slump
From DMart to Shoppers Stop, Spencer’s to Reliance Retail almost every big retailer is looking to offer faster home deliveries to jump-start their flagging footfall. But can they unseat the startups?
04 Mar 2025
Can India’s kirana stores survive the quick-commerce disruption?
India’s neighbourhood shops withstood organized retail and e-commerce, but quick commerce’s speed and shifting consumer behaviour might finally break their resilience.
10 Nov 2024
Why quick commerce is working only in India
From tea leaves to iPhones, the country’s quick-commerce platforms are reshaping urban retail while proving sceptics wrong about their viability.
29 Oct 2024
Indian quick commerce’s uphill battle against fraudsters
Well-funded internet startups have become a soft target for fraudsters. They are being taken for a ride in the most innovative of ways in a constant cat-and-mouse game.
09 Jul 2024
How Zepto is taking the fight to Blinkit and Swiggy Instamart
The youngest of all quick-commerce startups is going all out to lure customers with its standout yet cash-guzzling offerings. But is the strategy sustainable?
22 May 2024
How Blinkit outdid Swiggy Instamart, Zepto
Grofers failed at everything. Now called Blinkit, it seems to have found a new lease of life under the ownership of Zomato. How did this happen?
12 May 2024
A note on Zepto’s $200 million fundraise
At a time when the quick commerce sector is reeling from the near collapse of one of its prominent startups, a fundraising round by another one stands out.
28 Aug 2023