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The e-commerce giant is entering the fray to compete with Swiggy’s Instamart, Zomato’s Blinkit and others.

Surprisingly strong metrics alongside aggressive expansion mask a lurking balance-sheet risk. Moreover, competition is not going to be kind to the retail giant any time soon.
Brands are racing to build rapid delivery on their own channels—despite unclear economics and no proven success stories. Will they succeed?
Amid an irrational competition brewing in India’s quick-commerce sector, the food and grocery delivery company seems to be taking a far more conservative approach compared to its peers, despite having Rs 16,000 crore in the bank.