Melorra loses the Midas touch
The Bengaluru-based company has gone from being a promising D2C jewellery brand to a shadow of its former self, thanks to a much-delayed, haphazard expansion strategy
10 September, 2024•11 min
0
10 September, 2024•11 min
0
Getting your Trinity Audio player ready...
More in Internet
Internet
RBI’s fraud fix could give banks a headache
The regulator’s proposals to introduce checks and safety features in instant payments, if implemented, may end up testing banks.
You may also like
Internet
D2C brands’ need-for-speed dilemma
Brands are racing to build rapid delivery on their own channels—despite unclear economics and no proven success stories. Will they succeed?
Internet
In Indian VC landscape, capital outpaces opportunity
The country’s top VC funds are flush with new fundraises. They must now find opportunities to invest, but that’s easier said than done.
Internet
How HealthKart pulled off a D2C pivot to success and profits
In a winner-take-all market, horizontal e-commerce companies should have decimated HealthKart’s reason to exist. In a remarkable turn of events, not only has the company persisted but it is also growing and profitable.