The Bengaluru-based company has gone from being a promising D2C jewellery brand to a shadow of its former self, thanks to a much-delayed, haphazard expansion strategy
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The nearly eight-year-old eyewear retailer recently raised $100 million and has emerged as a rare consumer success story in the region. Its rise holds many takeaways.
Packaged goods companies are working on their strategies and packaging, as well as launching new products, to cater to consumers on apps.
While legacy companies are looking to grab a slice of the D2C pie, smaller brands have their own challenges that are pushing them to get acquired.