Longreads

Reliance takes its discount playbook to ice cream. Will it work?
Bombay Creamery, the conglomerate’s latest consumer bet, is banking on aggressive pricing and retailer margins to crack a market dominated by dairy companies and regional brands.
13 Oct 2026
Unraveling Finance Buddha and India’s privacy hellhole
The loan aggregator keeps sending updates on WhatsApp even to users who haven’t applied for a loan. The company is exploiting a grey area in India’s telecom regulatory framework and WhatsApp’s policies.
12 Oct 2026
India’s semiconductor ambition is all packaging, no chips
Government subsidies have drawn companies into basic chip packaging, where China and Malaysia already hold an edge. Moving up the value chain may prove to be a stiff task.
11 Oct 2026
Rebel against AI-generated food slop
India’s grocery and food delivery platforms are increasingly displaying misleading images of food using artificial intelligence, defeating the very purpose of buying online.
08 Oct 2026
Gaurav Munjal loses his faith
Believing education is the key to success, Unacademy raised $880 million and reached a $3.4 billion valuation, only to crash 90%. Its co-founder and CEO gets candid about the state of the startup and Indian edtech.
07 Oct 2026
Saurabh Mukherjea’s Marcellus seeks redemption with its mutual fund business
A dismal track record in portfolio management services doesn’t help the firm as it takes its first steps in a crowded industry dominated by some heavyweights.
06 Oct 2026
Ultraviolette and the quixotic allure of building an EV
The startup isn’t sure where its future lies—in electric motorcycles or the more recently announced electric scooter? Unsurprisingly, none of the products have amounted to anything so far.
05 Oct 2026
Alakh Pandey’s uphill task to dominate the south
Physics Wallah’s desperate pursuit of growth has led to another bold announcement. The latest move centres around one of India’s most competitive test-prep pockets.
04 Oct 2026
The Snapdeal problem now belongs to public investors
Parent AceVector is headed for a public market debut next week. As much as 97% of its revenue comes from two businesses. One is already a listed entity, the other a missed opportunity.
01 Oct 2026
Razorpay's $5 billion valuation question
The fintech is gearing up to go public at a $5-6 billion valuation. Much like beauty, value lies in the eyes of the beholder, but public markets are rightly cross at obscene startup valuations.
30 Sept 2026









