unicorn
100 ARTICLES
Drools has come a long way. Just not long enough to beat Pedigree
From starting life as a mere offshoot of a poultry company to achieving unicorn status, Drools has quietly rewritten the rules of India’s pet food market. But competition remains a challenge.
19 Jun 2025
Porter just became a unicorn. Now comes the hard part
The on-demand company has entered the billion-dollar valuation club, thanks to its smart intra-city play. The segment is now hotting up, with both startups and legacy players joining the race.
05 Jun 2025
India’s pre-owned vehicle startups fail the internet business test
We look at Spinny, a unicorn, to demonstrate how the used-car business is a graveyard of ideas pretending to be internet-first or internet businesses only to realize years later that the soul of the business lies in brick and mortar.
08 May 2025
Nykaa needs to up its fashion game
The beauty retailer seeks to present a pretty picture of its younger fashion business. A closer look reveals a rather underwhelming show.
10 Feb 2025
Investor exits at The Good Glamm Group signal a sobering and bitter outcome
Three board members have exited the beauty company, amid a severe cash crunch and an unraveling content-to-commerce narrative. New conversations suggest this billion-dollar story may have been all hype.
28 Jan 2025
The Good Glamm Group isn’t a pretty sight
The company that runs a clutch of beauty and content brands is scrambling to find an investor or a buyer for its assets. Its problems go way beyond money though.
21 Jan 2025
Comparing notes on Ashneer Grover, Rahul Yadav and holding people accountable
Info Edge’s consistent efforts to figure out what went wrong at its investee company 4B Networks are a welcome change in the Indian startup ecosystem.
20 Dec 2024
Temasek gets Rebel Foods for a bargain and a calculated punt
The 13-year-old cloud kitchen company is seeing a massive secondary share sale, after a long, tough phase. How did it attract a sovereign wealth fund and a private equity giant?
15 Dec 2024
OYO India junks franchise model to become an aggregator, cut losses
The company is now just another aggregator in the budget hotel sector. And the shift does make sense; OYO wants to cut losses and its India business isn’t all that important anymore.
28 Nov 2024
Can India’s kirana stores survive the quick-commerce disruption?
India’s neighbourhood shops withstood organized retail and e-commerce, but quick commerce’s speed and shifting consumer behaviour might finally break their resilience.
10 Nov 2024