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©2025 Slowform Holdings Ltd.86-90 Paul Street, London, EC2A 4NE.

urban company

6 ARTICLES

urban company
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Urban Company’s growth has hit India’s income divide reality

Last valued at upwards of $2 billion, the beauty and home services business gearing up for an IPO is too small and too susceptible to market challenges. Its draft papers are worth a look.

AvatarHiral Goyal

04 May 2025

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Can Pyng help Swiggy break out of a rut?

An online marketplace for professionals is the company’s yet another attempt at building something of value, besides food delivery and quick commerce. There’s no telling whether it will work.

AvatarHiral Goyal

18 Apr 2025

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Making sense of India’s 15-minute consumption story

Urban Company’s 15-minute help service is on point. The burden on women to be superhuman in an Indian household has created a market ripe for quick commerce.

AvatarAshish K. Mishra

15 Mar 2025

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Urban Company’s customer ratings are squeezing its workers

Partners working for the home services company are up against an opaque ratings system and a cancellation policy centred around meeting unreasonable expectations.

AvatarAyush Tiwari

14 Jul 2023

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What should Urban Company do?

Evil, manipulative, unscrupulous. These are a few of the allegations levelled by the startup’s service partners. Its future depends on the choices it makes now.

AvatarPradip K. Saha

24 Jan 2022

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How Urban Company beat the COVID blues

Making sure migrant-partners do not return to their hometowns and stressing the safety of its home grooming and repair services help the startup emerge stronger from the pandemic-induced lockdown.

AvatarHarveen Ahluwalia

27 Nov 2020