Dark patterns: Fair play or a tool of mass deception?
The recent controversy over Zepto’s differential pricing and lack of transparency trains the spotlight on the deceptions and trickery that digital companies resort to in the name of innovative business practices.

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Amid an irrational competition brewing in India’s quick-commerce sector, the food and grocery delivery company seems to be taking a far more conservative approach compared to its peers, despite having Rs 16,000 crore in the bank.
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Deepinder Goyal’s handing of Eternal’s reins to Albinder Dhindsa raises uncomfortable questions about timing, risk and whether shareholders are being asked to trust yet another reassuring narrative.
Why SoftBank has shunned India
For one of the world’s largest and shrewdest investors to entirely skip putting money in the country is a sign of how quickly the nature of the Indian startup ecosystem has changed.







