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Context is everything.
Detailed stories on technology startups, business and economic current affairs.
Detailed stories on technology startups, business and economic current affairs.
We take a look at the company’s trajectory from a messaging platform to a super app and its rise to prominence.
This is the second of a three-part series that will document the rise and fall of Hike—India’s original, homegrown social media company. If you haven’t read Part I, get to that first.
Before there was ShareChat, there was Hike. A much-celebrated messaging platform that had emerged in the early 2010s, and quickly turned into a promising super app as well as a unicorn. For a while, Hike was the largest and the most popular. It was India’s answer to WhatsApp.
And then one day, Hike was none of those things.
In the company’s 12-year trajectory, a lot has simply …
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