blinkit
13 ARTICLES
Zepto’s fundraise overshadows Eternal’s quick commerce-driven Q2 growth
The well-timed announcement of Zepto’s $450 million funding on the day of Eternal’s September-quarter results foreshadows what the future holds for India’s quick-commerce landscape.
16 Oct 2025
Google Ads wants a big bite of India’s growing quick-commerce pie
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
24 Aug 2025
Blinkit, Chanda Kochhar and the perils of short-term thinking
The changing power equation in quick commerce, a grim lesson in accountability and what our institutions lose every time they fail to see the big picture.
26 Jul 2025
Retailers hustle to battle quick commerce and consumption slump
From DMart to Shoppers Stop, Spencer’s to Reliance Retail almost every big retailer is looking to offer faster home deliveries to jump-start their flagging footfall. But can they unseat the startups?
04 Mar 2025
A competitive analysis of Blinkit after Zomato’s poor showing
With the food delivery business at a near standstill, Zomato needs its quick commerce arm to best the competition—no easy task when the top three players are neck and neck and more look to join the race.
27 Jan 2025
Can India’s kirana stores survive the quick-commerce disruption?
India’s neighbourhood shops withstood organized retail and e-commerce, but quick commerce’s speed and shifting consumer behaviour might finally break their resilience.
10 Nov 2024
Why quick commerce is working only in India
From tea leaves to iPhones, the country’s quick-commerce platforms are reshaping urban retail while proving sceptics wrong about their viability.
29 Oct 2024
Indian quick commerce’s uphill battle against fraudsters
Well-funded internet startups have become a soft target for fraudsters. They are being taken for a ride in the most innovative of ways in a constant cat-and-mouse game.
09 Jul 2024
How Zepto is taking the fight to Blinkit and Swiggy Instamart
The youngest of all quick-commerce startups is going all out to lure customers with its standout yet cash-guzzling offerings. But is the strategy sustainable?
22 May 2024
How Blinkit outdid Swiggy Instamart, Zepto
Grofers failed at everything. Now called Blinkit, it seems to have found a new lease of life under the ownership of Zomato. How did this happen?
12 May 2024