blinkit
17 ARTICLES
The uncomfortable reality of Blinkit’s ‘high demand surge charge’
The quick-commerce platform’s surge pricing, despite dropping its 10-minute delivery promise, means customers may be paying for riders who did not show up.
08 May 2026
What is Blinkit’s secret?
The quick-commerce platform’s advantage is that it is just like any other retailer now. With a minor difference—an infrastructure to deliver in under 10 minutes.
03 May 2026
Ten business developments for 2026
Who’s going to lead the IPO party, what’s going to drive the market, where are some of the leading businesses headed, and more.
01 Jan 2026
Pot calling the kettle black: Albinder’s quick-commerce paradox
The Blinkit CEO calling out irrationality while fuelling it is yet another example of a quick-commerce player hoping to outlast rivals in a classic game of one-upmanship.
13 Dec 2025
Zepto’s fundraise overshadows Eternal’s quick commerce-driven Q2 growth
The well-timed announcement of Zepto’s $450 million funding on the day of Eternal’s September-quarter results foreshadows what the future holds for India’s quick-commerce landscape.
16 Oct 2025
Google Ads wants a big bite of India’s growing quick-commerce pie
The tech giant’s latest advertising tool purely hinges on the idea that visibility is the new currency in quick-commerce advertising. It's time for the likes of Blinkit and Instamart to adapt to this new reality, and find ways to make the most of it.
24 Aug 2025
Blinkit, Chanda Kochhar and the perils of short-term thinking
The changing power equation in quick commerce, a grim lesson in accountability and what our institutions lose every time they fail to see the big picture.
26 Jul 2025
Retailers hustle to battle quick commerce and consumption slump
From DMart to Shoppers Stop, Spencer’s to Reliance Retail almost every big retailer is looking to offer faster home deliveries to jump-start their flagging footfall. But can they unseat the startups?
04 Mar 2025
A competitive analysis of Blinkit after Zomato’s poor showing
With the food delivery business at a near standstill, Zomato needs its quick commerce arm to best the competition—no easy task when the top three players are neck and neck and more look to join the race.
27 Jan 2025
Can India’s kirana stores survive the quick-commerce disruption?
India’s neighbourhood shops withstood organized retail and e-commerce, but quick commerce’s speed and shifting consumer behaviour might finally break their resilience.
10 Nov 2024