mamaearth

7 ARTICLES

mamaearth
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News explainers that stood out in 2024

Bluesky vs X, the UAE deluge, Adar Poonawalla’s investment in Karan Johar’s Dharma Productions and more.

30 Dec 2024

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What ails Mamaearth?

The beauty and personal care company put up a remarkably poor show in its latest quarterly earnings. A macro consumption slowdown has led to some belated soul-searching.

17 Nov 2024

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An influencer has called out Mamaearth. Maybe it’s time

Launched in 2016, Mamaearth positioned itself as a non-toxic, safe brand built by parents, for parents. But over time, the company seems to have become more focused on marketing and optics than the products it offers.

06 Jun 2024

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Indian consumer story is on a roll

2023 has been a year of good outcomes for consumer brand startups. Things are only expected to get stronger in 2024.

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How to read Mamaearth

The personal care startup’s draft IPO papers have attracted much commentary and expectations of an overpriced issue. We cut through the noise.

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What Mamaearth got right

The six-year-old startup has built a nearly Rs 1,000 crore personal care business on the back of a buzzy brand, marketing and a push into offline retail. How far can it go?

07 Dec 2022

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Mamaearth’s strange, wide ambition

The brand that revolutionized baby care is spreading itself too thin in the pursuit of rapid growth

27 Jul 2020