flipkart
11 ARTICLES
Is Gen Z reshaping the online shopping experience?
Young shoppers seem to be going beyond loyalty and instead engaging with brands’ ethos. And businesses are taking note.
07 Jul 2024
Can Myntra stave off Reliance’s Ajio?
Competition in India’s fashion e-commerce market is heating up, and the long-undisputed market leader has no time to lose if it wants to fight off India’s biggest retailer.
21 Aug 2023
India’s startup growth story lacks fundamentals - Part 1
Indian tech startups and consumer internet companies have—or will—hit a wall. We look at why, sector by sector.
09 Mar 2023
Walmart’s second big bet on Flipkart
Working together finally, Walmart and Flipkart may have the key to unlock the massive wholesale grocery market.
11 Jan 2021
Diwali sales: A brisk start that ran out of steam
A combination of pent-up demand and rock-bottom prices may have served to boost demand initially but the second and third wave of sales were not as strong.
20 Nov 2020
Four takeaways from this year’s e-commerce sales
Parking the headline “GMV” numbers for now, we analyse what the Diwali sales so far portend for Indian retail.
28 Oct 2020
India loves Amazon, India hates Amazon
The snubbing of Amazon and Jeff Bezos by the government is perplexing
22 Jan 2020
CCI takes aim at e-commerce—will it hit?
Probably not. But it’s still worth understanding what the antitrust watchdog has to say.
14 Jan 2020
The realities of Flipkart’s and Amazon’s Diwali sales
Thanks to the marketing machinery that surrounds these sales, little escapes but noise. We break it down.
14 Oct 2019